Entrepreneurship is a crucial skill for the 21st-century manager. This course unleashes students’ creative abilities and channels them toward the development of a real new product or service idea to be introduced in a business context. Students learn how entrepreneurs think and act under uncertainty, assess their own values and means, and begin the process of ideation and feasibility testing for entrepreneurial opportunities.
The module uses an active, experiential learning approach in which students apply a range of practical skills and techniques associated with entrepreneurial action. By focusing on the entrepreneurial mindset and opportunity development, students will generate and refine a business idea and present an individual pitch to their peers. Learning is supported through lectures, case studies, interactive exercises, and reflective assignments.